Program Description


Prepares you to work on the business side of sport or leisure services including professional sport teams, college athletic departments, sport communication and public relations firms, sports agencies, health and fitness facilities, parks, and recreation organizations.

Concentration & Specializations

  • Our Sport Communication Concentration is specifically tailored for those interested in careers in sports information or sport communication and public relations firms.
  • Students can choose to specialize their degree in other ways by taking elective classes in other areas such business, advertising or graphic design.


  • Our Sport Administration Minor provides students majoring in other disciplines with opportunities to pursue their interest in the business/administrative side of sport.

Sport Management/MBA 4+1 Program

Through a cooperative arrangement between the Campbell University College of Arts & Sciences, the Department of Exercise Science and the Lundy-Fetterman School of Business, students majoring in Sport Management may apply to the School of Business’ 4+1 program. The 4+1 Option offers current Campbell students the opportunity to earn a Bachelor of Science (BS) in Sport Management and a Master of Business Administration (MBA)in five years. By saving one year of time and tuition, and by developing educational credentials that make them stand out favorably in the job market, the 4+1 option helps our students jumpstart their careers. For more information on this program please view our Sport Management/MBA Info Sheet.

About Campbell University

Campbell University is a coeducational, private university in the US state of North Carolina. Its main campus is located in the community of Buies Creek; its law school moved from Buies Creek to a new campus in the state capital of Raleigh in 2009.