Program Description


Every business is a team and every team needs a coach.

Our sport management majors are leaders ready and able to fill a variety of roles within the businesses of sports, ensuring success with a fundamental understanding of administration, marketing, facilities management, budgeting and personnel. 

You'll gain practical, hands-on experience through internships with municipal parks and recreation departments, amateur and semi-professional sports teams, special event promoters, and television broadcast entities. 

Through interaction with industry professionals and engagement in a challenging curriculum, you'll be prepared to pursue a career as a publicist, manager or agent, or to hold management positions in the sports industry.

About Roanoke College

Roanoke College is an independent, co-educational, 4-year liberal arts college. Founded in 1842, we are the second-oldest Lutheran-related college in America. We seek and welcome students of all races, creeds, nationalities and ethnic origins. U.S. News & World Report says we are really up-and-coming. According to U.S. News & World Report, Roanoke College ranks #4 among national up-and-coming liberal arts colleges. The Princeton Review thinks our Blue Ridge campus is gorgeous. In 2012, The Princeton Review rated us one of the top 20 most beautiful college and university campuses in the country. Forbes Magazine puts us in the top tier of colleges in America. Forbes Magazine's 2015 annual review of American colleges and universities included Roanoke as one of the colleges in the top 10%.