Program Description


As a student enrolling in the sport marketing certificate program you’ll have an opportunity to better understand market research, interpret advertising analytics, predict consumer behavior,  properly use social media and digital marketing tools, and strengthen your abilities in communication and leadership.  Opportunities to prepare a social value framework that considers people, opportunity, and capital relative to entrepreneurial ventures, and a comprehensive marketing plan that includes social media and the development of a properly structured budget are all embedded into the course requirements. For those students wishing to continue with their studies in the field, all twelve certificate hours of the sport marketing certificate will transfer into the Master of Science in Sport Management, a thirty-one hour graduate degree program, which is also offered online or as a hybrid program.

About Missouri Baptist University

MBU puts students on a path to success by stressing the importance of study and service. Every student walks onto campus with potential. We help them take what lies within and transform it into a bright future. MBU is more than a flourishing liberal arts university. It is a place where students shine on.