Program Description


The Health and Fitness Promotion major, a nonteaching major that emphasizes wellness, is your gateway to the healthcare industry.

Students interested in promoting health enjoy professional opportunities that serve a variety of populations. The most visible opportunities are in corporate/worksite settings or are connected to clinical settings (hospitals, health maintenance organizations, and sports medicine centers). Many programs and opportunities are also available in the private sector (health clubs, fitness chains, and private health promotion/fitness businesses), community agencies (municipal parks and recreation, YMCA/YWCAs, voluntary health agencies), and government agencies (local, state, and federal health agencies, military, and law enforcement). Students may elect to pursue special certification as a certified health education specialist (CHES) and/or pursue graduate degrees in health promotion or related fields of study such as public health, physical therapy, nursing, or nutrition.

In addition to a strong foundation in coursework in the health, physical education, and management disciplines, our health and fitness promotion majors benefit from connecting academics to the real world through internships. A multitude of opportunities exist for students to gain on-the-job learning experiences in a wide variety of settings.


  • Health promotion/health education specialist in worksite settings, community settings, or voluntary or official health agencies
  • Worksite, corporate, or community wellness director
  • Patient educator in clinical/hospital settings
  • College/university professor
  • Public health programming
  • Personal Trainer
  • Fitness Coach
  • Fitness Coordinator
  • Exercise Specialist
  • Fitness Instructor
  • Strength and Conditioning Specialist
  • Strength Coach
  • Wellness Coach

About Luther College

Located in the vibrant town of Decorah in northeastern Iowa, Luther is an undergraduate liberal arts college affiliated with the Lutheran Church (ELCA). Founded in 1861 by Norwegian immigrants, Luther values its heritage, just as it values the diversity of its students, staff, and faculty, who hail from many faith backgrounds and heritages. The college strives to make Luther affordable for all students by offering scholarships, need-based aid, work study, and loan programs. Luther offers more than 60 majors and preprofessional programs leading to the bachelor of arts degree. The college’s learning philosophy highlights connections between disciplines. Its thoughtful and rigorous curriculum moves beyond immediate interests toward engagement in the larger world. This approach to education helps Luther earn inclusion in the top tier of national liberal arts colleges in the U.S. News and World Report’s college guide. Luther is a Phi Beta Kappa institution, an honor belonging to only 10 percent of colleges and universities, and its graduates regularly earn awards, such as Fulbright, Rhodes, Goldwater, and NCAA Postgraduate scholarships. The best way to learn about Luther is to visit in person and get a firsthand look at how you might fit into the Luther community.